When we pay for bamboo, we are not only paying for the bamboo itself. We are paying for exclusivity. We're paying for the satisfaction of knowing we've made the best decision for our helpless little baby.

We're paying for the softness of the fabric against fragile and sensitive infant skin, even if it implies clothing that's too delicate to wash and dry in the ordinary ways we all know. We're paying for breathability, which keeps newborns comfortable and warm but not overheated, which is a risk factor for the terrible spectre of SIDS.

We're doing our best despite what may seem like very high stakes. And that's exactly what bamboo is.. our absolute best, mixed with a touch of organic cotton for extra durability.